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Context

The 20,000 sq ft Orangebox Smartworking Showroom is located in the heart of the London’s Design Quarter, Clerkenwell.

Orangebox wanted to offer customers increased accessibility to their showroom due to a reduction in visitors resulting from the Covid-19 pandemic.

Our solution

Using the latest laser scanning equipment, we digitally captured and transformed the Orangebox Smartworking Showroom into an interactive engagement tool, creating a 360° virtual tour to enable customers to view their products in context.

By incorporating our interactive ‘ScanTags’, visitors could explore the virtual space and click on items of furniture to access relevant product information. Hyperlinks were also included to guide users back through to the main product library.

Outcomes

Our client launched their virtual tour during lockdown and it has since featured widely across social media, generating over 1,000 virtual visitors within the first week alone.

We also provided high resolution footage and stills of the virtual space, which have been used extensively by Orangebox’s marketing and specification managers.

Stunning high-resolution 3D environment

Stunning high-resolution 3D environment

Accessible from the comfort of the home or office

Accessible from the comfort of the home or office

'ScanTags' to display product information

'ScanTags' to display product information

Unique business development and marketing tool

Unique business development and marketing tool

High resolution video and stills

High resolution video and stills

Absolutely cracking service. Thank you ScanTech Digital team for your insightful input and knowledge. This has enabled Orangebox to create a truly dynamic digital showspace to further enhance our digital offering.

Kyle Darlington, Strategic Account Manager, Orangebox UK and Ireland

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